The premium end of the free-from fixture is underserved. Most gluten-free biscuits compromise on taste or texture. EverFree sits alongside conventional premium biscuits - same eating experience, stronger nutritional credentials.

Over one in ten people in the UK now avoid gluten. Coeliac disease affects approximately one in a hundred. But the opportunity is broader than free-from. EverFree products are high in fibre, rich in minerals, good for digestion, and made without artificial additives. They appeal to health-conscious consumers and parents shopping mainstream, not just the free-from aisle.

The sweet range is gluten-free, vegan, dairy-free, egg-free, and high in fibre. Clean credentials that support the clean-label trend without overengineering it.

UK manufacturing means reliable supply, faster turnaround, and straightforward logistics. Minimum order one case per SKU.